Work

Projects

Selected work across my agency, side projects, products, and client engagements—problem, approach, outcome, then the stack that supported it.

Youth in Defence

End-to-end web platform for a defence-sector youth initiative: marketing site, authenticated member experience, paid subscriptions, and structured job postings — all hosted and managed on Vercel.

Problem: The non-profit needed a credible public footprint fast: a professional web presence, reliable communication paths, transparent opportunities for candidates, gated access for members, and a sustainable revenue path through subscriptions.
Approach: Designed the information architecture around audiences (prospects, partners, hires, members), shipped a React front end deployed on Vercel for performance and predictable rollouts, integrated Clerk for user authentication and account management, and wired Stripe to handle subscription billing and lifecycle. Layered in job-board capabilities so recruiting and announcements stay centrally managed rather than scattered across tools.
Outcome: Live in production at youthindefence.ca: authenticated member access, recurring subscription revenue, and automated hosting and preview workflows on Vercel. The stack is positioned to iterate on member features, listings, and campaigns without rework of the core app shell.

StudioByte

My software agency—partnering with teams to design, build, and ship products.

Problem: Organizations need reliable product delivery without standing up a full in-house engineering org for every initiative.
Approach: Scope work in thin slices, keep feedback loops tight, and leave codebases and playbooks that hold up after handoff.
Outcome: Shipped products clients can evolve—clear ownership, sensible architecture, and communication that matches the stakes.

Seekshape

A fitness passion project—building in public and sharpening product sense outside client work.

Problem: Fitness tools often feel generic; the gap is opinionated UX and workflows that match how people actually train.
Approach: Iterate from real use cases, prioritize a focused core experience, and measure what keeps people coming back.
Outcome: A living playground for product and engineering craft—iterate where it matters and keep the scope honest.

PostProof.co

Reporting platform for social media managers and agencies—pulls Facebook and Instagram performance automatically and turns it into client-ready proof, so renewals stop riding on vibes.

Problem: Social managers do great work, but the proof lives in five different places: exports, screenshots, stale CSVs, and slide decks rebuilt from scratch every month. Renewals start feeling like self-defense, and hours that should be billable get burned assembling the same report again.
Approach: Connect directly to Facebook and Instagram, pull every post and metric automatically, and render a polished, consistent client report on top of the data. Make the deliverable easy to share and easy to repeat—same story, new month, no afternoon spent rebuilding templates or re-prompting an AI.
Outcome: Performance becomes visible, consistent, and easy to hand off. Managers stop rebuilding decks, stop scrambling mid-cycle when a client asks for last month's numbers, and start showing up like the person worth paying more.